Thursday, November 26, 2015

Youtube sensation opens store in Cache Valley Mall

By Anna Tuckett

Lifestyle clothing brand Trixin held the grand opening for its first store-front on Nov. 7 in Cache Valley Mall.

The brand was founded by lifestyle vlogger and Youtube sensation Shay Carl and his family, known to fans as the Shaytards. The company started selling online in January.

On the day of the grand opening, fans from across the state came to meet the family. Fellow vloggers recorded and uploaded videos of the opening to Youtube.

“Let’s celebrate in the fact that we were here to witness the birth of something great that will surely become even greater,” Fan Heather Gornak said of the grand opening.

Carl’s cousin Kasey Butler, who manages the store, said the cousins’ grandfather owned a store in the mall during the ‘70s and the family wanted to continue the tradition.

The atmosphere of the store was created with the intention of bringing people together. On one side of the room is a lounge where customers can talk and play video games, while the opposite wall is covered with the signatures of people who have come into the store since its opening.

“The wall is a way for people to connect,” Butler said. “No one can leave without signing their name.”

The company designs and sells shirts, hats and accessories but is still working on its first line of pants.

Butler described the clothing brand as high-quality “clothing you can live in.”

More information available at: trixin.com.

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